Alan Alder invented the Aerobie Flying Ring in the 1980’s which became a near-instant hit. His wife Irene suggested that he start his own company in order to manufacture and sell his new invention just the way he wanted. So in 1984 the inventor and Stanford University engineering instructor founded Superflight, Inc. to do just that. Then in 2005 he changed the company name to Aerobie, Inc. after recognizing that millions of people knew the company by its Aerobie brand.

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